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BMB has followed its "Simon the ogre" spot that triumphed at a number of industry awards shows with another tale about the rejuvenating powers of a good holiday.

This time around, instead of a stressed dad, it is a child’s teddy bear that gets lifted out of its miserable rut by a few days on the beach. The ad is backed by a spoken word version of Queen’s Bohemian Rhapsody.

The work was created by Rachel Miles and Michael Tsim – a different team to the one that created "Simon the ogre" – and was directed by Tom Tagholm through Park Pictures.