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The Kingsmill family returns in a TV ad promoting the bread brand’s Great White loaf. Contagious London created the spot, in which the Cold Feet actor John Thomson again stars as the family patriarch. After being introduced to internet dating by his children in the first ad, Thomson cooks breakfast and cheer ups his daughter, who has split from her boyfriend, in the latest spot. It is part of a £6.7 million campaign for Kingsmill’s Great White, which looks like regular white bread but is claimed to contain as much fibre as a wholemeal loaf. The work was created by Paul Weiland, who also directed the spot through Contagious London.