The online campaign will kick off at the end of the month across a series of high-profile sporting websites such as and the official sites for Everton, Liverpool and Tottenham Hotspur football clubs.
It will direct consumers to a football microsite that Thomas Cook Sport is developing to support its 2010 World Cup campaign.
The microsite, being created by digital and viral agency Tamba, will present customers with unique travel packages and flight offers to South Africa, where the tournament takes place.
Danny Talbot, managing director at Thomas Cook Sport, said: "Digital marketing is an integral part of Thomas Cook Sport's future plans.
"Having been appointed as a participating tour operator for the 2010 World Cup, our focus is on the fast growing online football market — we understand that to successfully engage with this active consumer group, we must offer the most relevant and helpful information."
Travel offers for the 2010 World Cup include group stage trips for dedicated England fans and an alternative football experience trip for customers that want to enjoy a general World Cup experience.
Jon Broomfield, co-owner and account director at Tamba, said: "Creating an online base for football followers interested in attending the 2010 World Cup was an ideal brief for TAMBA.
"We're working on a microsite that will connect with sport fans, offering them information and entertainment while highlighting Thomas Cook Sport's exclusive travel offers.
"The site will be an engaging platform for this wave of the brand's digital activity, and will encourage potential customers to investigate the flight and travel options available to them."
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