Group 1 Software was brought onboard to help gather customer data from various sources, to make it available through different systems and to help create and standardise documentation for more efficient and effective production and distribution.
The software also allows the creation of an automatically updatable archive to use for customer queries.
Marian Manson, Thomas Cook programme manager for IT and projects, said: "Group 1 Software's Doc1 Series 5 was selected as the most suitable solution to meet Thomas Cook's objectives. It provides a fully integrated solution, which enabled the implementation of our customer strategy.
"It was then complemented by software and hardware from customer communications company Pitney Bowes in order to provided end-to-end delivery of customer communications, invoices, tickets and targeted offers for additional products."
Doc1 simplifies the gathering and manipulation of data, streamlines document creation and distribution and ensures that information is accessible and secure.
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