Addressing firm Group 1 Software, which has a major presence in the the US and Canadian markets, works with 3,000 organisations worldwide helping them to maximise the value of their customer and prospect data.
Group 1 provides data cleaning and other data services to companies such as Siemens, Wal-Mart and QVC.
John Dobson, managing director of EuroDirect, said: "This trade partnership provides an equally profitable relationship for both Group 1 and ourselves. Both parties already have a wide and established client base and product portfolio in their own core markets. Combine them and the opportunities are endless."
The Cameo Classifications are designed to help multinational businesses profile and understand their current customers and markets and improve the targeting of new prospects, as well as boost overall sales and marketing performance.
Group 1 will be integrating these cross-border classifications into its addressing systems, which should allow it to add significant value to its customer offering.
Chris Baker, president of Group 1 Software, said: "The core tenets of our CCM solution are to enable our customers to provide effective and efficient communications and to provide their clients with an exceptional customer experience. Accurate and effective data is the engine that makes our solution work and EuroDirect's Cameo Classifications will greatly enhance the geodemographic intelligence our customers can apply to their communications."
EuroDirect customers using the Cameo Classifications include ExxonMobil, Ford and Dunhill.
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