The account includes the Thomas Cook, MyTravel, Direct Holidays, Going Places, Cresta and Neilson brands.
Thomas Cook UK & Ireland previously managed its marketing across two network providers. This has now been consolidated into one integrated approach.
The strategy will focus on driving revenue and maximising sales across all booking seasons and ultimately help sustain growth in online sales.
Russell Gould, director of e-commerce at Thomas Cook UK & Ireland, said: It was necessary to consolidate our position to a single affiliate network partner. Following on from a comprehensive tender and review process, TradeDoubler demonstrated a thorough understanding of our core brands and future plans.
Ben Wood, UK managing director at TradeDoubler, said: Thomas Cook is a leading brand and another significant travel sector win for TradeDoubler. We will help to firmly establish the online presence of all Thomas Cook’s key brands.
TradeDoubler's other recent client wins include Cathay Pacific, Hotel Club, Rates To Go, Hotel Connect, Travelsphere, Page & May, British Airways, Just For You and Jet2Holidays.
Thomas Cook
Thomas Cook consolidates online marketing with TradeDoubler
LONDON - Thomas Cook UK & Ireland have consolidated their affiliate marketing strategy, appointing TradeDoubler to manage marketing in the UK.
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