The charity's tie with cycling event Tour of Britian, brokered by Exposure, will be central to the campaign. It has tasked the agency with boosting The Prostate Cancer Charity's involvement with the Tour through experiential activity, sponsorship and fundraising. Exposure, which picked up the business via a competitive pitch through the MCCA, will also devise creative activity for use at the events.
Earlier this year, broadcasting trio Dan, Jon and Peter Snow fronted a campaign in support of the charity's Prostate Cancer Awareness month. In a tie with M&S, they posed in their pants together to highlight the genetic link to the disease.
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