TfL 'Safer Travel at Night' by M&C Saatchi
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Advertiser
Transport for London -
Agency
M&C Saatchi -
Sector
Government / Non-profit, Associations/institutions and Public sector
TfL has launched a new ad in its Safer Travel at Night (STaN) initiative that aims to encourage people, especially young women only to take licensed taxis.
The ad, created by M&C Saatchi, and directed by Graham Fink, takes a hard-hitting look at the consequences of getting into unlicensed minicabs.
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