The long-awaited relaunch of the Tetley Tea Folk began this week during Monday evening's edition of 'Coronation Street'.
The TV ad sees the re-emergence of the animated characters after a 10-year hiatus, and will be followed by a second ad in the near future.
Tetley will be hoping that the £9m campaign, created by MCBD, will attract younger tea drinkers and cement its overall lead in the market.
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