Tesco moves into broadband and phone bundles

LONDON - Tesco is launching its first bundled broadband and home phone services through a new partnership with Cable & Wireless. The move will put Tesco up against Talk Talk, BT and Virgin Media.

Tesco moves into broadband and phone bundles

Tesco Telecoms and Cable&Wireless Worldwide have signed a new five-year deal.

Cable&Wireless will supply wholesale broadband services to support Tesco's broadband propositions so that Tesco can offer competitive pricing, attractive services and improved customer service.

It will also allow for the provision of bundled broadband and home phone services from Tesco for the first time.

Currently Tesco promotes mobile broadband offers from rival network operators such as O2, Vodafone, 3 and Orange.

said there is ‘significant customer dissatisfaction with service and experience' from broadband providers resulting in churn rates of around 20% per annum.

Tesco said the deal would provide it with ‘a huge opportunity to develop its services'.

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content