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Tesco Mobile’s new campaign is all about the joy of things working better than expected. Wieden & Kennedy Amsterdam created two spots for the campaign. In one, a nervous young man attempts to pour a teapot that’s been filled to the brim without spilling any on his girlfirend’s parents’ white tablecloth. To his amazement, everything goes smoothly. The voiceover then makes the point that, by offering upgrades at any time, Tesco Mobile works better than expected too. The ads were written by Andrew Dobbie, art directed by Jordi Luna and directed by Siri Bunford through Knucklehead London.