Most read: Spotify launches playlist targeting service
Spotify needs something to get brands on board – we're listening to the third straight in-house Spotify ad as we write this – and perhaps this is it.
Next month, will allow brands to target adverts to users based on the mood of the playlist they're listening to, in addition to age, geography, genre and language. We expect to hear Durex ads the next time we fire up the Barry White playlist.
Ad greatness: Ronseal deals with Twitter trolls
Imagine the kind of person who takes the time to tweet Ronseal to inform them that their product doesn't always come in a tin, thus their iconic strapline is a lie. A damned lie! And imagine how you would react. Would you studiously ignore the tweets? Point out that they need to get a life and start a flame war? Build a whole ruddy campaign around it?
Ronseal went with the latter option, and (and made a video, below) to apologize and are changing their tag line to "does exactly what it says on the rotund 203.48mm by 189.12mm vacuum-moulded white polypropylene copolymer 5 litre labelled bucket." Kudos to creators Richard Pearson and Karl Stones.
Electioneering: What marketers need to know about the manifestos
Although we no longer expect manifesto promises to be kept (sorry, Nick), the party documents released this week give an indication of how certain sectors would be treated after the General Election. , but here are a few highlights.
Food and its packaging is a topic of concern for all parties with UKIP, Conservatives and the Lib Dems all focussing on food labelling. Labour promise to "set limits on the amount of sugar, salt and fat in foods marketed to children" if elected, while the Green Party will increase VAT on less healthy foods to subsidise fresh fruit and veg.
Conservatives, Labour, the Lib Dems and the Greens would all put a minimum price on alcohol, but UKIP oppose it. In addition, as part of UKIP's Save the Pub programme, they would "allow pubs and clubs to open smoking rooms, provided they are well ventilated."
Speaking of smoking, UKIP oppose plain cigarette packaging legislation. The Lib Dems and Tories would press ahead with their plans, and the Lib Dems would also clamp down on e-cigarette advertising. Labour, by contrast, only touch briefly on a levy on tobacco, which is also supported by Clegg and his cohort.
Watch: Lyle & Scott try out beacon technology
Fashion brand Lyle & Scott have been experimenting with beacon technology by Iconeme at the Carnaby Street location. A Beacon located in the shop could ping a notification to your phone along the lines of: "Come and visit us and get yourself layered up. Plus you may receive a special discount." Watch the video to see how it works.
Opinion of the week: Native advertising on Tinder
Four experts walk into a ±±¾©Èü³µpk10 US article and discuss whether . No joke, but lots of interesting takes. We particularly liked Director of Digital Strategy and Social Media at TBWA Rohit Thawani's ideas.
Thawani writes, "Native advertising is a term that exists because so many advertisers forgot how to be native, forgot how to blend in and speak to people on their intellectual and emotional level. Instead, they’ve been trained to treat everyone like idiots."
There's hope though, there are plenty of examples where "the magic of advertising shine[s] through in the toughest places."
For instance, "In a , the same girl got 29% swipe rights with a cigarette, and 54% swipe rights without a smoke."
.
*
Compiled by Jonathan Shannon
Is there something you’d like us to share in 18:05? Email jonathan.shannon@haymarket.com with the details.
We’d love your feedback. Tell us what you think of the 18:05 digest, what you want to see more or less of, and if you have any content suggestions. Comment below or tweet us #18:05