The move adds weight to ongoing speculation that The Daily Telegraph, which is expected to axe brand marketing in favour of promotions, is gearing up to review its creative and media buying accounts, which are held by CHI and Universal McCann respectively.
The newspaper recently dropped its "Read a bestseller" campaign.
The Telegraph Group has also announced that it is axing 17% of its 1,500-strong staff, including marketing and advertising sales, to fund a £150m investment in new colour press facilities.
At least 90 journalists out of a total of 521 on The Daily Telegraph and The Sunday Telegraph are to lose their jobs, and a spokeswoman confirmed that commercial departments would suffer a similar level of cuts. The cull follows the axing of marketing director Mark Dixon, commercial director Mark Payne and group sales director Chris White-Smith last December. Dixon, who created the "Bestseller" branding campaign with CHI, has been replaced by Katie Vanneck, formerly promotions director at Times Newspapers. Toby Constantine, the former Times marketing director, is assisting Vanneck in developing promotions on a consultancy basis.
The upgrading of colour presses "within months" will provide the papers with eight extra colour pages, taking the total to 20 in a 56-page section. This will help resolve the problem of advertisers not being able to place colour ads on their required pages.
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