Telegraph signs River Island fashion supplement deal

LONDON - The Daily Telegraph is to publish a fashion supplement in March with sponsorship from fashion company River Island.

Telegraph signs River Island fashion supplement deal

The 72-page supplement, which the newspaper says is its biggest to date, will appear in the Telegraph magazine on Saturday March 13 and tells readers that "colour is back".

River Island Clothing Company has a four-page advertorial in the supplement, as well as advertising and a competition to win £1,000 worth of River Island vouchers. The sponsorship deal was negotiated by Dorota Key, strategic planner at the Telegraph Group.

"The creative execution and look of the campaign has made River Island and its lines highly appealing to Telegraph magazine's readership," Key said.

River Island worked closely with Telegraph fashion director Daniella Agnelli, who was responsible for the four-page advertorial shoot.

The fashion company has previously sponsored a Telegraph supplement in autumn/winter 2003.

Richard Bradbury, managing director of River Island, said: "The Daily Telegraph is part of a targeted contact strategy for our customer base and we are pleased to be able to continue this."

Other advertisers in the supplement are Mui Mui, Aquascutum, Prada, D&G, Louis Vuitton and Chanel.

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