Telegraph continues restructure in ad sales operation

LONDON - The Telegraph Group has continued with the restructure of its ad sales operation by moving strategic planners into its ad sales teams.

The revamp will see a strategy executive from the Telegraph's commercial development department embedded in each ad agency sales team on the Daily and Sunday Telegraph newspapers and Money titles.

The reshuffle was instigated by Chris White-Smith, who was promoted to group sales director at the end of last year.

He has moved Jonathan Wilson to display sales director, taking over his old job. Wilson was previously display sales manager.

At the end of last year, White-Smith announced that classified sales manager Stephen Dunk had been promoted to classified sales director as a result of the continuing shake-up of the Telegraph's sales division.

According to White-Smith: "By embedding commercial development experts within the agency sales teams we will ensure that strategic planning, partnership and development ideas are introduced as early as possible in the sales process."

The restructure is the first major shake-up at the paper since the departure of Len Sanderson, managing director of Telegraph sales, who left the company in October following a restructure headed by chief executive Dan Colson.

Sanderson left after losing out in the race for the managing director's job to Hugo Drayton.

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