The eight-week campaign, which has been created by Hall Moore CHI and Naked Inside, begins today, featuring mock-up ads from a host of companies, including Tesco, Sainsbury's, Vodafone and Heinz, giving reasons why they choose to run ads in the Telegraph over rival print media.
Among the incentives listed for using its ad space, the Telegraph cites its loyal ABC1 readership, longer time spent reading ads and, as the last broadsheet newspaper, more print ad space.
A dedicated has also been created, including the range of the Hall Moore CHI- and Naked Inside-devised ads.
Katie Vanneck, marketing director at the Telegraph Group, said: "If brands could choose whom they talked to, they'd want to be seen and remembered by a quality, engaged and responsive audience, and that's what we offer.
"Hopefully, this campaign communicates this with intelligence and wit, deserving of the tough media audience."
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .
.jpg)
.jpg)