TBWA skips through time in new US Pepsi spot

FMCG

Staff

January 20, 2009

How long?

1 minute

TBWA skips through time in new US Pepsi spot

LONDON - TBWA\Chiat\Day has produced a spectacular new Pepsi ad for the US market, showing the drink being enjoyed at different times throughout its history.

The ad moves from the turn of the last century, through the 20s, World War Two and the flower power era, finishing at a modern rock gig.

The ad is backed by a remixed version of The Who's My Generation, which subtly changes to reflect the ages shown in the spot.

The ad, which has 30- and 60-second executions, broke in the US on Saturday.

Credits

Project
Pass
Client
Pepsi
Brief
Promote Pepsi of the choice of the younger generation
Creative agency
TBWA\Chiat\Day
Creative directors
Brett Craig/Joe Shands
Art director
Xanthe Hohalek
Copywriters
Melissa Pipeling/Michelle Lewis
Production company
MJZ
Director
Dante Ariola