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Pepsi-Cola is set to enjoy the biggest return on its investment

thanks to its advertising in the annual US SuperBowl football final last

Sunday.

This year, Pepsi - for the fifth consecutive year - took top honours in

USA Today’s live poll to gauge the popularity of each commercial aired

during TV coverage of the game. ’Goose’, created by BBDO New York, shows

a young man snowboarding in the clouds. He spies a goose flying

alongside and does snowboard tricks. The goose does equally acrobatic

stunts. The commercial ends when its flock forms a Pepsi logo in the sky

with the endline: ’Pepsi Generation Next’.

’Goose’ was the first ad to air in the game which helped it score 9.08

out of a possible 10.

But the real SuperBowl winner was Anheuser-Busch. The brewer aired

several teaser ads two weeks before the SuperBowl hinting that the

popular Budweiser frogs might face an assassination attempt at the hands

of a wise-cracking lizard called Louie.

Consumers in USA Today’s Ad Meter loved the work, from Goodby

Silverstein & Partners, and all four spots finished in the top ten.

Advertising airtime cost a record dollars 1.3 million for a 30-second

SuperBowl slot.

Next week: SuperBowl - the real winners.