TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

Direct Marketing

Staff

February 02, 2012

How long?

3-4 minutes

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

TBG Digital, AKQA and Adam & Eve lead nominations for this year's Revolution Awards 2012, set to take place in April.

Revolution Awards: 2012 nominations revealed

TBG Digital has secured nine nominations, including for the FMCG vertical, Best Use of Social Media, and Agency of the Year, in which it is up against AKQA and LBi.

Meanwhile, AQKA and Adam & Eve have received seven nods each. AKQA will be hoping to pick up awards for Best Use of Mobile and Best Use of Consumer Engagement, while Adam & Eve is up for awards including Best Integrated Marketing ��pk10 and Best Viral.

The Awards take place at Grosvenor House, Park Lane, in London on Friday 20 April, and Early Bird discounted tickets are available until 10 February.

For further details, visit .

Vertical Sectors

Automotive

eBay UK, eBay Advertising, BMW, online retail media campaign
DNA, behind the hit
Microsoft Advertising, CMAX Future
Mindshare Media UK, Ford, love the summer vibes
Weapon7, it delivers

B2B

DesignUK, the graduate recruitment taxi test campaign
eBay UK, Christmas brand insights media campaign
MadeByPi LLP, iPad sales presenter
Trader Publishing Ltd, dealer portal mobile iPhone application
UM London, cloud power
ve Interactive, cart abandonment recovery & remarketing programme

Financial Services

Capital One (Europe), aggregator exclusives strategy
MadeByPi LLP, HSBC student bursary competition
MadeByPi LLP, first direct Lab, listening to consumers
Mediaedge CIA, kicking the shopping habit
Saint@RKCR/Y&R, TSB me

FMCG

Adam & Eve, smart casual posters
Carat, a trading division of Aegis Media ltd, invisible for Black & White launch
Holler Digital, tweet & eat
OMD UK, rainy days
TBG Digital, music matcher
Tullo Marshall Warren, excite fallen angel

Leisure/Travel

AKQA, Nike training club
Fortune Cookie (UK), ebookers Explorer iPad app
I Spy Marketing, check-in/check-out & QR codes
MediaCom, Alton Towers
The Rabbit Agency, #myeurope bmibaby's instagram campaign

Media & Entertainment

Adam & Eve, the launch of Pottermore.com
Collective, Crysis 2: Live Alien Invasion
MadeByPi LLP, Battlefront III - best youth entertainment website
Manning Gottlieb OMD, Killzone 3 - the ultimate recruit
MediaCom, Above the Call Of Duty, Battlefield 3
Numiko, rap beatbox choir YouTube app

Not-for-profit/Charity/Public Service

AMVBBDO, who killed Deon?
fuse8 group, art in Yorkshire
LBi, infi-knit
MediaCom, sunsmart fashion forecast
Zone, MyFarm

Retail

fuse8 group, Ikea family live
I Spy Marketing, friendship blitz
I Spy Marketing, what will make you say Wowcher today?
Profero, Asos marketplace

Technology & Telecoms

Chemistry Communications Group t/a Publicis Chemistry, swapables
CHI & Partners, X Factor brightstage
Poke London, the feed
TBG Digital, evolution of mobile
UM London, cloud power

Digital Disciplines

Best integrated marketing campaign

Adam & Eve, the launch of Pottermore.com
AMVBBDO, who killed Deon?
Carat a trading division of Aegis Media, invisible for black & white launch
CHI & Partners, X Factor brightstage
MediaMonks, the desperados experience
Tullo Marshall Warren, the Pimm's summer party
Zone, pepperhood

Best location-based campaign

I Spy Marketing, check-in/check-out
Isobar Mobile, Bud Ice index

Best use of affiliate marketing

affilinet, no ordinary airline no ordinary affiliate program
affilinet, the development and growth of the Matalan affiliate program
Capital One (Europe) plc, aggregator exclusives strategy
Fifty6 & Manning Gottlieb OMD, Virgin Media Network launch (October 2011)
Shopvolution Limited, revolutionary social shopping

Best use of data visualisation

MadeByPi LLP, Battlefront III crowd data visualisation
Poke London, Bafta flickometer 2011

Best use of email

Chemistry Communication Group, single customer view
e-Dialog, British Airways live weather campaign
Red Eye International, customer behaviour campaign
Tullo Marshall Warren, the 12 serves of Christmas

Best use of mobile

AKQA, Heineken star player
AKQA, Dorling Kindersley, the human body app
DesignUK, New Look's combined mobile strategy
Isobar Mobile, Bud Ice index
MediaCom, Sky go
Somo, Domino's iPad app

Best use of online advertising

Adam & Eve, the launch of Pottermore.com
Adam & Eve, SS11 fashion banners
Essence Digital, Chrome better web
Mediaedge CIA, from brand ambassador to branded content
Mediaedge CIA, Tintin and the secret of a great premiere
Tullo Marshall Warren, excite fallen angel

Best use of online PR

MC Saatchi UK Group, wedding dance
Saint@RKCR/Y&R, Twitter knitter
The Rabbit Agency, #myeurope bmibaby's instagram campaign

Best use of search

Carat a trading division of Aegis Media, proving generic search drives offline sales
Greenlight Marketing, launching a high street financial services brand
Lakestar Media, Halfords achieves search success with Lakestar Media
Manning Gottlieb OMD, TiVo launch
Net Media Planet Limited, the price isn't always right
Tug, milk&more creative search marketing campaign
Zone, life's a pitch

Best use of social media