O2 marketing director Sally Cowdry walked off with the digital marketer of the year trophy. Cowdry has spent 12 years at the mobile network and has consistently employed digital marketing to boost the brand. Highlights over the last 12 months include O2 Academy TV and O2 Learn, dubbed the UK's biggest classroom.
Brothers and Sisters' StreetMuseum iPhone app won the coveted Revolution Award for Innovation. The app, which tempted Londoners to visit the museum, used augmented reality activated through an iPhone app to enable people to discover how the city's streets have changed over the years.
Saint@RKCR/Y&R won the agency of the year gong, after a stellar year that saw turnover jump 24% to £7.2m. Judges praised Saint for its "well executed, well-thought-out-ideas" and the variety of its work. It was a tough category, with AKQA and Zone both coming close to landing the prize.
The Grand Prix, which awards the most effective work across all of the categories, went to Doritos and AMV BBDO for Doritos Late Night, which involved a specially-commissioned 360 degree YouTube music video. Sales of Dorito's rocketed as a result of the drive which promoted the brand's 'late night' flavours.
All of the winners of the Revolution Awards 2011:
Top Flight Awards
The Revolution Award for Innovation
Street Museum iPhone app for Museum of London, by Brothers and Sisters.
Digital marketer of the year
Sally Cowdry, marketing director, O2.
Agency of the year
Saint@RKCR/Y&R.
Grand Prix
Doritos Late Night by AMV BBDO.
Multi-sector Awards
Marketing on a shoestring
Action for Children by agenda21.
Best use of consumer engagement
Doritos Late Night by AMV BBDO.
Vertical Sector Awards
Automotive
Volvo emissions equality by Mindshare.
Business to Business
easyJet business travel by OMD UK.
Consumer electronics
Nintendo flips out with Aardman by Seventy Seven PR and Fishburn Hedges.
FMCG
Unilever 'Share Happy' smile-activated vending machine by Sapient Nitro London.
Financial services
Pension Surgery for Prudential by Sound Creative.
Leisure and travel
The Holiday Autos comedy road trip by Seventy Seven PR.
Media and entertainment
YouTube LIfe In A Day by Google Creative Lab and rehabstudio.
Not for profit
iHobo for Depaul UK by Publicis.
Retail
Ann Summers: sexy paid search by icrossing
Technology and telecoms
Nokia Push N900 by Hyper
Digital Sector Awards
Best use of affiliate marketing
Domino's Pizza by Arena Quantum
Best use of email
Secret garden for Very.co.uk by Indicia
Best integrated marketing campaign
World's longest football match for Snickers by Digitas London
Best use of online PR
Can you draw the internet? for Internet Week Europe by Saint@RKCR/Y&R.
Best use of mobile
StreetMuseum iPhone app for Museum of London by Brothers and Sisters.
Best use of online advertising
Nickelodeon October half-term campaign by Polymath Digital.
Best use of social media
The Marmarati for Marmite XO by We Are Social.
Best use of video
Encouragement for Special Olympics Great Britain by JWT London.
Best viral
Nintendo flips out with Aardman by Seventy Seven PR and Fishburn Hedges.
Best use of search
Magners' social SEO by MPG Media Contacts.
Best website
VisitBritain.com by Sapient Nitro London.
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