The show has already announced record numbers of tickets sold - 35,000 - three days before the show opens.
During the three-day event, guest chefs Francesco Mazzei, Anna Hansen and Aldo Zilli will be hosting the Action Against Hunger pop-up restaurant.
Jamie’s Big Feastival pop-up restaurant will also be open, with a new area seating 2,000 people over the weekend. Proceeds from food sales will help to raise funds for the Jamie Oliver Foundation.
Brand Events' head of marketing, Lupe Prada, said: "We’ve got the best restaurant and chef line-up we’ve ever had this year. We’ve always been proud of offering a combination of world class chefs alongside a huge choice of quality ingredients from over 150 seasonal producers and handmade gifts from about 50 boutiques."
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