Tanqueray will be hosting a festive sensory experience that will include photographing people's "auras" and using facial-recognition technology to find out which cocktails would best suit their tastes.
Guests will be encouraged to explore the space and some will uncover hidden rooms. In a secret bar, the gin brand will host an experience that involves analysing senses through brainwave activity.
There will also be a library where Tanqueray will educate visitors on the botanicals that make up the spirit.
A selection of personalised gifts will be available for purchase in the gifting room, with a calligrapher available to wrap, label and seal gifts.
The activation, located in Bloomsbury House in London, will run for nine days from 6 December.