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TalkTalk has released a 60-second ad ahead of the first birthday of the brand's TV service. CHI & Partners created the work, which shows two cartoon characters coming to life and making their way through a family home – interacting with the pictures on tiles, carpets and wallpaper – to the TV for a date. TalkTalk is also sponsoring The X Factor and has produced a series of idents. The TV spot was created by Neil Clarke and Jay Philips, and directed by Si & Ad through Academy.