TalkTalk "It just makes sensesense" by The & Partnership

TalkTalk has released a pair of anxiety-inducing ads to promote its TV offering.

One ad begins as a long-haired knight sits on the sofa, flicking through the TV guide while wearing a suit of armour. When asked about his presence in the room, the knight replies that he’s putting his feet up to enjoy 12 months of movies, even if he was only welcome in the home for Christmas.

The second spot shows a living room in a state of disrepair after a homeowner (the same fella from the first ad) can’t find the remote. Both ads direct viewers to TalkTalk’s monthly TV offering, prompting the tagline: "It just makes sensesense".

The work was created by Daniel O’Keeffe and Adam McGowan, and directed by Ben Tonge through Chief Productions.

Credits

Client services director
Account director
Agency producer
Production company
Director