TalkSport signs Vauxhall for three-year football sponsorship

LONDON - TalkSport has signed a three-year seven-figure deal for Vauxhall Commercial Vehicles to sponsor its live coverage of Saturday afternoon Premier League football.

The station is to broadcast 32 3pm Saturday afternoon games, which cannot be shown on TV, per season for the next three years. Its season starts this Saturday with Bolton Wanderers vs Newcastle.

Vauxhall's sponsorship includes 'Matchday Live' on air on Saturday from 12-5pm and the 'Friday Premiership Show', on air from 7-10pm.

The deal was brokered between Vauxhall, its media agency Carat and TalkSport's sponsorship team. It is believed to be worth a seven-figure sum per year.

Matt Wilson, director of sponsorship and promotion at TalkSport, said: "For the first time, people will be able to hear a very different style of top flight English football commentary from the traditional sound of the BBC that they have been listening to for 80 years.

"Vauxhall Commercial Vehicles has been a strong supporter of the station since it launched and we are delighted to have them as sponsors of our live Saturday afternoon football coverage."

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