The campaign will air from Saturday and run over the next two months during Sky's live sports programming.
Two of the ads have been produced by Tim Conrad of Oyster Films and show a TalkSPORT male listener escaping his wife's "nattering" to listen to TalkSPORT instead. In another, the husband dives into a TalkSPORT listener's car.
The third spot runs for 20 seconds and has been produced by Phil Gooch and Neil Chappel of Escape to Victory, featuring Brazil, Cascarino and Martin promoting the station.
Michael Franklin, managing director of TalkSPORT, said: "Wives are always nattering on and stopping men from listening to TalkSPORT and these ads reflect that."
Earlier this year, TalkSPORT's print ad campaign, featuring the word "spliff" to promote its coverage of the England cricket tour of the West Indies, was rapped by the ASA on the grounds that it referred to drug use and was offensive to West Indians.
TalkSPORT claimed that the word "spliff" had a double meaning, conveying the sound of the cricket ball taking off the bails as well as being a reference to cannabis.
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