As part of its first project, TMW is developing new content and visuals for a series of e-posters, plasma screen and an interactive touch screen to engage customers.
TMW, part of the Creston group of companies, beat T-Mobile incumbent agency Iris, to win the multimedia account, which combines audio, visual communications through digital technology to reach customers while they browse and shop.
TMW is working closely with the digital arm of its business, digitaltmw on this project. The team has undertaken the creative development and architecture restructuring of all the multimedia elements and has created snappy content, Flash animations and new layouts to improve customer journey and to improve accessibility to make information about T-Mobile products and services.
Eugenia Rode, multimedia manager at T-Mobile explained the company's strategic thinking: "The multimedia activity reflects our position as a company that is always looking for avenues to enter into dialogue with the customer while ensuring it's an enjoyable experience...Brand positioning is very important to us, and digitaltmw has helped us to enhance our multimedia infrastructure to give improved interactivity with the customer."
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