LONDON - T-Mobile has promoted Lynne Ormrod as its first head of brand and advertising with responsibility for leading the mobile phone company's integrated marketing strategy.
In her new role, Ormrod, formerly head of brand development at T-Mobile UK, will report to Lysa Hardy.
Ormrod's appointment follows a restructure at the company designed to centralise the 40-strong marketing team, spearheaded by UK head of brand and communication Lysa Hardy and chief marketing officer Srini Gopalan.
The role of Sam Taylor, head of advertising and sponsorship at T-Mobile, has been made redundant. No more roles are expected to be lost in the changes.
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