Bodo joins Synovate from the strategic business and marketing consulting sector where he advised key FMCG/beverage brands as a senior management consultant.
He previously spent five years with the Coca-Cola Company, initially as marketing intelligence and strategic planning manager for Hungary, and then as business intelligence manager for Central Europe.
Kurt Thompson, Synovate CEO for Central/Eastern Europe and the Middle East, said: "Bodo's appointment strengthens the local business.
"Zoltan is a talented manager combining a wealth of marketing research experience, extensive client-side business knowledge, and consulting expertise."
Bodo replaces Christodoulides, who has moved to Dubai to become managing director of Synovate Gulf.