The agency was awarded the account following a competitive three-way pitch. It will be responsible for social networking, creating a positive impact on search engine optimisation ratings.
I Spy Search will launch a campaign on all existing social networking platforms, such as Facebook, MySpace and Twitter, to raise awareness in the run-up to Christmas.
The cosmetic retailer's marketing assault in the past year has included the relaunch of its customer magazine Dare as a handbag-size title and the hiring of Greenlight to handle its search engine optimisation account.
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