Sunday Times leads quality market

LONDON - The Sunday Times and Daily Star Sunday were the best- performing Sunday newspapers in September, in an otherwise depressing month circulation-wise for Sunday papers.

The Sunday Times: 1.17% circulation loss in September
The Sunday Times: 1.17% circulation loss in September

All national Sunday newspapers shed circulation year on year according to September ABC data, bar the Daily Star Sunday.

The Richard Desmond-owned newspaper increased circulation 0.61% year on year, to 384,575 copies.

Meanwhile, The Sunday Times, while shedding circulation, outperformed all of its quality rivals. It was down marginally year on year by 1.17%, to 1.21 million copies.

The Sunday Telegraph also performed well relative to most Sunday newspapers: its circulation fell 3.58% to 599,380 copies.

However, The Independent on Sunday and The Observer suffered the biggest circulation drops among the national Sunday newspapers in percentage terms. The former's circulation dived 14.29% to 156,433 while the IoS dropped 14.89% to 385,617 copies.

Trinity Mirror endured a tough September, with its two Sunday red-tops and Scottish title, the Sunday Mail, posting the biggest year-on-year circulation drops among the red-tops.

The People's circulation dropped 9.86% to 563,877 copies, while The Sunday Mirror's circulation declined 7.16% to 1.22 million copies. The Sunday Mail, which focuses mainly on the Scottish market, posted an 11.7% drop to 413,906 copies.

Within the mid-market, meanwhile, The Mail on Sunday shed a tenth of its circulation (10.11%), but remained above the two-million circulation barrier, at 2.01 million copies. The Sunday Express shed 5.5% of circulation to average 619,032 copies in September.

 

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