Several months of year-on-year rises for the Daily Star Sunday, however, came to an end in August, as its circulation dipped 0.61% to 401,305 copies.
The traditional national Sunday newspaper leaders, News of the World and The Sunday Times, retained their leadership among the tabloid and quality Sunday sectors. Both outperformed most of their respective rivals. The News of the World's circulation fell 3.94% to 3.12million, a smaller year-on-year decline than any of its red-top rivals bar the Daily Star Sunday.
Meanwhile, The Sunday Times far outperformed its quality rivals, averaging a 1.16million circulation per issue.
By comparison, its rivals suffered much larger drops. The Independent on Sunday's circulation was down almost one-fifth (18.27%) to 160,809 and The Observer's circulation dropped below the 400,000 mark, down 12.03% to 361,761. However, August was the first full month without bulk sales for The Observer, a move widely welcomed by many industry observers.
The Sunday Telegraph's performance was better than these two titles, down only 3.17%, although such a fall meant its circulation was below the 600,000 mark, to 599,131.
Elsewhere, The Mail on Sunday's circulation edged closer to the two million mark, down 7.52% year on year to 2.01m. Such a year on year decline was worse than its rival, The Sunday Express, which declined 1.25% to 646,861.
Among the red-top newspapers, August was a tough month for Trinity Mirror circulation-wise. The People's circulation dipped below 600,000 to 586,414, a fall of 9.7 year on year. Its sibling, The Sunday Mirror, posted a 5.7% circulation decline year on year to 1.24m.
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