NEWSPAPER ABC: Times and Star are lone success stories for Sunday sector

LONDON - The Sunday Times and the Daily Star Sunday were the only Sunday newspapers to increase circulation year on year in July, according to the latest newspaper ABC data.

NEWSPAPER ABC: Times and Star are lone success stories for Sunday sector

In a good month for Richard Desmond, where the Daily Star increased circulation by 20.12%, The Daily Star Sunday upped its circulation by 6.6% year on year to 414,533 copies.

And in contrast to The Times, for which circulation declined 5.5% year on year, The Sunday Times - the biggest Sunday quality title by circulation in July - upped circulation by 2.74% to 1.19m copies.

Across the Sunday sector, average net circulation declined 4.17%. The Independent on Sunday suffered the biggest year on year circulation drop in the sector, shedding nearly one-fifth (19.98%) of its circulation to hit 160,396 copies.

Trinity Mirror's Sunday Mail posted the next biggest circulation drop in the Sunday sector, down 10.54%, to 419,076.

The Observer, which has been dogged by speculation about its future in recent weeks after owner GMG admitted its future is being considered, posted a 7.01% circulation decline to 398,330 copies.

All of the popular Sunday titles suffered circulation declines year on year in July. Trinity Mirror's The People shed 7% of circulation year on year to 594,749 copies, while stable mate, The Sunday Mirror, lost 5.16% of circulation to 1.2 million copies.

In the Sunday mid-market, DMGT's The Mail on Sunday stayed just above the two-million barrier, losing 7.49% to record a figure of 2.04 million copies.

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