Sun website traffic little moved by Sunday print launch

The Sun's website traffic increased 2.8% in April to 1.53 million average daily browsers, only slightly above its levels before the launch of its Sunday print edition, according to the latest ABC data.

The Sun: website traffic increases 2.8% in April
The Sun: website traffic increases 2.8% in April

was typically attracting around 1.45 million average daily browsers in the months before the arrival of the extra edition of the paper on 26 February.

It hit a high of 1.56 million that month before dropping back to 1.49 million in March.

April’s figures show the big two of the online newspaper sector, and , once again outgunning the competition.

MailOnline’s daily average browsers jumped 4.4% from March to 5.65 million and Guardian.co.uk’s figure increased 4.2% to 3.88 million.

They pushed ahead of , which dropped 3% to 2.34 million.

Among the smaller players Mirror Group Digital piled back on the audience after a couple of bad months following the relaunch of the in February.

Its daily average browsers surged 13.2% from March to 660,672, which is still down 25% from its January figure of 882,972 (its highest to date).

managed to stay just ahead after an 8% boost on March to 695,992.

Its Evening Standard stablemate, , is down to just 110,611 after an 8.2% month-on-month fall, its lowest figure since 2009.

ABC multi-platform report
  April 2012 Daily change (%)
  Daily avg. Monthly total Mth/mth Yr/yr
MailOnline  5,653,577 90,309,252 4.42 57.22
Metro  335,390 8,049,098 2.32  n/a
Standard.co.uk  110,611 2,518,207 -8.23  n/a
guardian.co.uk  3,876,212 N/A 4.17 61.02
The Independent  695,992 15,043,267 8.02 18.76
Mirror Group Digital  660,672 13,682,364 13.17 4.69
The Sun  1,530,704 25,070,209 2.82  n/a
Telegraph  2,343,120 44,892,746 -3.04 21.24

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content