The campaign focuses on different ways people have raised money to date and includes billboards, direct mail and a TV ad which will first air during tonight's episode of 'Coronation Street'. The campaign was created by WCRS.
The ad is set to a rhyming voiceover provided by comedian Johnny Vegas and runs through fundraising efforts such as baking cakes and pulling trucks. It ends with the line "Thanks to all those who gave, thank you all, you good people who helped the brave" and the end frame gives out the web address .
In October The Sun launched a digital push on behalf of the charity when it offered downloads of a song by 'X-Factor' finalists. Profits from the 79p download were split between Help for Heroes and The Poppy Appeal.
Help for Heroes
The Sun to launch Johnny Vegas TV ads for Help for Heroes
LONDON - The Sun is running a campaign to encourage people to raise money for the Help for Heroes charity, which supports injured soldiers.
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