The online-only radio station will be hosted by former TalkSport host and current Sun columnist, Jon Gaunt, every morning for three hours between 10am and 1pm. The station's first guest will be Conservative leader David Cameron MP as the paper tries to align itself with a more upmarket audience. The station aims to reach 150,000 listeners within its first year.
The station will form a key plank of News International's bid to expand the audio and video content across all its titles. The group is currently ploughing £1m into new studios, as exclusively revealed in this week's print edition of Media Week.
The purpose-built multimedia studios will enable the group's journalists to use state-of-the-art video and audio facilities. Journalists will be able to produce content for its websites in-house and participate in live broadcasts.
The launch of the studios follows the relaunch of the News of the World website last August that aimed to give greater prominence to video content.
Currently, The Sun's website, thesun.co.uk, offers video content around its SunTV portal. Among others, SunTV offers channels such as Sky News and TV Biz.
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