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The News International tabloid was up 0.93% during August, although its six-month average was down by 2.72% year on year to 3,077,279 copies.

This week The Sun dropped its sales price from 35p to 20p in London and the South East for an undisclosed time period and began distributing the discounted title through 100 street vendors around the city centre.

Its rival, the Daily Mirror, owned by Trinity Mirror, also reported a sales increase, up by 1.44% to 1,582,290 copies. Its six-month average was down 5.42% year-on-year.

Fellow red-top title The Daily Star increased 1.67% to 825,522 copies and its six-month average was 792,021, which is down by a slim 0.38%.

Among the quality dailies, News International's The Times posted the best results and was up by 0.5% in August to 638,820 copies. However, its six-month average is down 4.35% to 635,806.

Pearson’s Financial Times was the only other quality title to report a circulation increase. It was up by a small 0.09% to 426,830 copies and its six-month average was up by 1.09% to 444,644, which remains the only positive year-on-year figure in the daily newspaper market.

The Guardian fell 1.81% from July to 355,750 copies. Its six-month average is down by 2.9% year on year to 364,330.

The Daily Telegraph remained fairly steady, dropping 0.18% to 887,664 copies and its six-month average is down by a slight 0.74% year-on-year to 893,002.

Similarly, The Independent posted stable results, with circulation falling only 0.12% during August to 239,834 copies. Its six-month average is down 3.01% year-on-year to 244,383.

In the mid-market, the Daily Mail failed to repeat its strong performance from July, dropping 2.54% to 2,339,278 copies in August. Its six-month average is also down by 2% to 2,330,433 copies.

However its mid-market rival the Daily Express posted an encouraging circulation increase for the month and was up 4.18% to 827,491 copies during August. Its six-month average remains down though, resting at 778,718 copies -- a fall of 6.88% year on year.

The total daily newspaper market grew by 0.43% on July to 11,825,960 copies but the six-month average is still down 3.09% year-on-year to 11,650,042.

In the Sunday market the Independent on Sunday was the biggest monthly faller of the quality papers in August, with a 2.19% drop to 211,267. In contrast, its six-month average figure remains up at 0.28% to 226,199.

The Sunday Times reported the biggest monthly circulation rise in the quality sector, with its month-on-month figure up 1.80% to 1,190,108. Its six-month average circulation is down, however, at 9.47% to 1,202,825.

The Sunday Telegraph, which recently parted company with its editor, Patience Wheatcroft, following her resignation, increased its month-on-month circulation by 0.74% to 641,385.

The title has appointed Wheatcroft's deputy editor, Ian McGregor, as her replacement. Its six-month average figure is down 2.48% to 648,319.

The Observer is down 0.57% month-on-month to 442,646, while its six-month average circulation declined 3.31% to 451,269.

In the mid-market sector, The Sunday Express, enjoyed a 2.42% month-on-month boost to 788,579, while its six-month average was down 8.11% to 761,684.

The Mail on Sunday dropped 0.60% month-on-month to 2,305,872, and its six-month average circulation is down slightly at 0.65% to 2,289,989.

In the red-top sector, the biggest selling Sunday paper, the News of the World, experienced an encouraging month-on-month rise at 1.74% to 3,352,154, but its six-month figure remains down, by 5.77% to 3,296,228.

The Sunday Mirror experienced a very slight month-on-month drop of 0.10% to 1,426,130. The six-month average figure was down 3.50% to 1,403,365.

The Daily Star Sunday reported an impressive month-on-month boost of 24.04% to 533,248, while its six-month average climbed 3.69% to 414,011.

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