Strongbow 'bowtime' by St Luke's

Strongbow... refreshing Britain's grafters
Strongbow... refreshing Britain's grafters

Strongbow is promoting its cider as a reward for hard graft in a new TV campaign aimed at Britain's blue-collar workers.

The action focuses on a throng of roofers, Gasmen and satellite dish fitters, gathered atop a hill before marching on an industrial city.