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The Heineken-owned cider brand Strongbow has released a national print campaign to launch its lemon-and-lime-flavoured Citrus Edge product. St Luke’s created the work, which features the brand’s "earn it" strapline and depicts a bottle of Citrus Edge guarded by snakes. The £4 million campaign will run across outdoor sites nationwide, and in newspapers and magazines. It was created by Mick Brigdale.