The new user-friendly site is intended to increase sales and showcase Access Self Storage's new corporate branding. Redweb has also developed a search engine marketing strategy to drive traffic to the site.
According to Access Self Storage, the revamped site features a more intuitive user-journey and an improved booking process. There is also a clearly-defined online pricing structure to make conversion easier.
"It's clear that online media is replacing more traditional media," said Jill Martin, head of marketing for Access Self Storage. "Therefore, it's critical for the new Access website to support future business growth."
The new Access Self Storage site will be supported by a paid-search campaign spanning Google, MSN and Yahoo!.
Access claims to offer a range of storage options for households and businesses, with 50 storage centres, including 34 in London. Storage rooms can be accessed with no notice and can be booked online, over the phone or in store.
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