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Stella Artois is celebrating the hospitality sector's grand return with a campaign providing an extra £500,000 for bar staff.

The TV ad shows a thirsty local patron as he celebrates the pub’s return with a nice cold pint, while a narrator explains that "for every pint served, Stella Artois will give one pound to bar staff tips so everyone feels welcome to be back".

It launched today (6 April) and is backed by celebrities including model Jodie Kidd and musician James Blunt, who own the Half Moon Inn and The Fox & Pheasant, respectively. The initiative is available for Stella Artois drinkers in participating pubs until 9 May, and expects to give an extra £42 to more than 12,000 hospitality staff across the UK (excluding the North of Ireland).

In July last year, Stella Artois launched an artistic campaign encouraging people to savour moments of pleasure and those who matter most, "The life Artois".