The brewing giant has shortlisted Profero, Grand Union and a partnership between Dare and i-level to pitch for the brief, which will see the winner create global online campaigns aimed at driving traffic to stellaartois.com, the website created by the brand’s above-the-line agency Lowe.
InBev is also talking to media agencies about its £16 million offline media planning and buying account, which is currently held by Starcom.
However, the brewer maintains that these approaches are part of a review procedure it conducts every year and it is not known whether they will lead to a full-scale media pitch.
The digital review comes shortly after InBev appointed Dare and i-level to the digital business for its premium beer brand Beck’s.
InBev is also talking to media agencies about its £16 million offline media planning and buying account, which is currently held by Starcom.
However, the brewer maintains that these approaches are part of a review procedure it conducts every year and it is not known whether they will lead to a full-scale media pitch.
The digital review comes shortly after InBev appointed Dare and i-level to the digital business for its premium beer brand Beck’s.
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