The Christmas House of Stella Artois experience will open for three nights between 18 and 20 December at 20 Clerkenwell Green and will showcase the brand’s limited edition crystal chalice, which is decorated in Swarovski jewels.
A limited supply of the special glassware will be available for guests to purchase at the pop-up for £300 each. Each chalice has been hand-blown in Turkey and then sent to Austria, where Swarovski added the precious stones.
The experience will also feature beer masterclasses, live music and complimentary Stella Artois. The temporary outlet will be operating a first-come, first-served admission policy.
Phil Pick, UK marketing manager at Stella Artois, said: "We are in pursuit of the perfect Stella Artois experience. Now, with our partners at Swarovski, we have crafted a gorgeous, limited-edition holiday chalice, the ultimate expression of the care and craftsmanship that goes into every Stella Artois we brew. We’re excited to be unveiling this at our new experience, The Christmas House of Stella Artois."
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