Good Cause Auctions claims to be the only UK auction management company serving marketing clients to be officially recognised by eBay, which has 15m regular UK users.
It can handle auction design, security, set-up, eBay and PayPal interface and provide round the clock customer service, fulfilment and evaluation.
During its pilot phase it delivered auction campaigns including and 'Quantum of Solace Experience' for Sony Ericsson and The Honeypot Charity.
It is offering other related services such as gathering data on bidders and extending campaigns into social networks, video and viral games.
The founder of Good Cause Auctions is Julie Dawson, who worked as a marketing consultant for eBay for 18 months from the end of 2006.
Earlier in her career she led the IT and business processing division at Barclays Bank and was chief operating officer at European wireless software company Civista.
Cathy Palmer, director of the company, set up marketing agency The Bottom Line Communications Company in 1998.
The agency has served clients including Nestle, Teleflorist and Rank Hovis.
Palmer said: "Working with agencies, celebrities, brands and charities, we take care of the elements needed to harness the auction opportunity to the benefit of all parties."