It promises to help consumers get more out of their mobile by providing a platform and community that enables peers to share videos, images and advice while avoiding using phone memory and incurring data charges. Central to the start-up's offering is a 'tag & meet' function that enables people to find and make friends with users nearby.
Next2Friends plans to make money by offering advertisers the chance to 'reach, build and engage' with millions worldwide via mobile devices and online. Advertisers will play a central part in Next2Friends' community model, which aims to help consumers find brands, bands and music suited to their tastes. The commercial model is based on a fixed-price structure rather than relying on click-through advertising.
The start-up is beginning to make waves in a blogging community that is eagerly anticipating its evolution, and the market for mobile start-ups with unique location-based services is widely regarded as lucrative.