The tween social networking site will run a contest to win four tickets to a special gala screening with characters from the film and the director, as well as building a Shrek virtual store so users can dress their avatars in costumes from the film.
Stardoll users will also have the opportunity to choose between one of the two 'sides' that feature within the film at a dedicated Shrek brand page - Ogres or Witches - that will replicate the battle in the film. Stardoll will be showcasing the winning side of the battle as the campaign runs.
The tie-up will begin on 21 June in the run-up to the film's launch on 2 July. The campaign will run until 16 August.
Last month the social networking site launched ad-funded service Stardoll TV. Sponsored by Alberto Culver-owned cosmetics brand Simple, the first 12 programmes will be based around fashion and beauty.
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