The brief includes several big selling brands, such as Coca-Cola, Fanta, Dassani, and Burn.
Coca-Cola Egypt is one of the top ten advertisers in Egypt, with a media spend of more than $4.5m last year.
Rival Pepsi is the market leader in many Arab countries although Coca-Cola is dominant in most other parts of the world.
Dooa Salah, senior brand manager, Coca-Cola Egypt, said: "SMG demonstrated a passion for our brand, as well as a strong, research-based understanding of our consumers and the media environment. It was clear that they could best add value to our business and help us achieve our goals."
Philip Jabbour, SMG Middle East and North Africa's group director -- marketing and new business development, said: "This indeed is a very exciting win as it happens at a time when the Egyptian market is evolving at such a high rate.
"We now see how the increase in media consumption in the local market has led local audio-visual TV to join the previously limited satellite-led TV stations group.
"Results of such market dynamics are now being reflected in local plans and our network of regional offices ensures that we are well positioned to share learnings and develop regional synergies to tackle the changes."
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