Adrian Birchall, chairman of MediaVest UK, has committed his future to Starcom MediaVest Group Europe, despite speculation that he would leave the company after being passed over for the top job within the new formed umbrella media group.
Birchall will continue to oversee MediaVest's UK operation alongside chief executive Jim Marshall and will assist Mark Cranmer, chief executive of SMG Europe, in the integration of current MediaVest and D'Arcy media operations across the continent.
Starcom and MediaVest operations are being merged in most markets outside the US and UK following Leo Burnett's acquisition of MacManus Group last year and the subsequent formation of BCOM3. In the latest market restructure, the group is merging its media operations in France and German under the Starcom brand although each will be headed by MediaVest executives.
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