St John Ambulance 'the difference' by Bartle Bogle Hegarty

St John Ambulance 'the difference' by BBH
St John Ambulance 'the difference' by BBH

St John Ambulance launches campaign to emphasise the importance of first aid skills as the difference between a life lost and a life saved.

The centrepiece of the charity's first major campaign for 15 years is a set of photographs from internationally acclaimed photographer, Nadav Kander.