LONDON - St Dunstan's, the charity for blind and partially sighted ex-Service people, is launching a Christmas direct marketing drive that features a soldier injured in Afghanistan and his family.
Devised by TDA, the campaign tells the story of Lance Corporal Christopher Nowell's injury, sight loss and ongoing recuperation from the perspective of his wife, Claire.
As well as a letter from Nowell's wife, the pack includes a Christmas card designed by their two-year-old son, Luke, to show how donors help make a positive difference to lives of ex-Service people and their families.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
_1.jpg)
.jpg)
